Interiors Case Study
Project Overview
To showcase new arrivals and trend-driven décor pieces, we developed a 30-day social media campaign inspired by the global Showgirl aesthetic. The campaign translated glamour and theatrical styling into interior design storytelling across digital platforms.
Client: KARE Johannesburg
Duration: 30-Day Organic Campaign
Platforms: Instagram, Facebook, Newsletter, Website
The Concept
Inspired by the global Showgirl Era aesthetic trending alongside Taylor Swift’s The Life of a Showgirl album, the campaign celebrated glamour, theatrical interiors, and expressive design.
Statement décor pieces became the performers while interiors became the stage.
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Visual Language
Feather & Velvet Textures
Glamorous Retro Lighting
Peach Colour Palette
Statement Furniture & Dècor.
Social Content
Campaign Impact & Social Media Results
Results reflect performance during the 30-day campaign period compared to the previous 30-day baseline across the same platforms.
