Movie Merch Collection

Promotional merchandise developed to support the release of The Housemaid.

Translating Story Into Merchandise

For this campaign, the objective was to create merchandise that reflected the tone, theme and environment of the film.

Instead of generic promotional products, the merchandise collection was designed to feel connected to the story world of The Housemaid, allowing audiences to interact with the film beyond the screen.

Designed for the Audience

The merchandise collection was developed with the film’s target demographic in mind.

Product choices were carefully selected to ensure they would resonate with the audience while still remaining functional and desirable as promotional items.

By aligning the merchandise with both the film’s themes and the audience’s lifestyle preferences, the campaign created products that felt authentic to the film experience.